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Search engine marketing

7 modules of the SEO course 1). Keywords search engine marketing Research & Mapping You will be able to: Understand the universe of keywords. Ensure that searchers can more effectively map your content. This is achieved through: Consideration of several keyword tools. Review of best practices. Review of techniques for keyword mapping and prioritization. 2).Fundamentals & Best Practices Watch a demonstration This module will help you ensure that your site is search friendly to encourage the maximum number of visits through: A review of how search engines work. An appreciation of the four fundamentals of SEO: Authority (the usefulness of links and how to successfully build them) Indexability (ensuring that all of the pages on your site are seen by search engines) Relevance (making sure that your pages are relevant to the query through the appropriate use of keywords) The module concludes with a review of best practices for SEO. Clickability (encouraging more clicks by ensuring that your SERP snippets are relevant) 3).Project Management of search engine marketing From this module, you will learn how to: Use direct marketing principles to integrate SEO into a marketing strategy and plan SEO programs through: Identification of projected revenue and costs. Ability to prove the usefulness. Align SEO with your strategy. Make SEO operational, in particular how to: Monitor search engine marketing activity. Set up central teams to assist the extended teams in larger organizations. Establish early warning systems when things go wrong. Use scorecards to motivate teamwork Differentiate between running SEO campaigns and using project management principles to: Plan out programs. Use tactics to identify problem areas. 4).Links Building Upon completing this module, you will be able to: Define links and appreciate their importance for SEO. Differentiate among internal, external, and incoming links, as well as reciprocal, triangular, and one-way links. Develop efficient link-building strategies through: Construction of an asset matrix of content to satisfy needs. Construction of an efficient content distribution strategy. Identify key link acquisition concepts and how to choose quality links. Recognize the steps in the SEO process. 5).Search Engine Marketing Research In this module we will consider the items that should be periodically reviewed in a search program to ensure that it is being optimized, covering the key SEO diagnostics that you need. In particular, by the end of the module you will be able to answer the questions: How are we doing and how do we benchmark? How and what is my competition doing? What opportunities am I missing? This module provides you with the tools to be able to: Understand your business goals. Baseline your current state and desired outcomes. Monitor performance against baseline. Develop missed opportunity analysis. Use multiple tools to monitor competition. Diagnose site performance. 6).Optimized Copywriting After this course, you will appreciate the fundamentals underlying website usability, including: The meaning of optimized copywriting and the benefits it will have for your online marketing strategy. The three fundamentals of search engine optimization. The importance of keywords and how these can be used in your copy to get the best results in a search. How to use links and calls to action in your copy to increase traffic to your site. The optimizing guidelines and how you can use these for effective copy. How optimized copy can also be used across the social networks, specifically Facebook, Twitter, and LinkedIn. 7).Keyword Intelligence This module looks at: The Keywords Research process: The methods and tools available that will help find relevant keywords How to refine keywords to match your strategy Categorization and segmentation of keywords Measuring the performance of your keywords to ensure they work for you The relevance of keywords in social media and how social media monitoring tools can help you learn from your audience The use of keywords in traditional marketing practices to form an integrated marketing campaign What you must consider when looking internationally at your keyword research